BEHIND THE SCENES look !
Pro skater, Nike SB rider.. Paul Rodriguez ,or PROD, is known mainly for his madskills on a skateboard..
But, he also owns this shoe and clothing brand by the name of Primitive…he’s a busy guy!
This video was great because it gives you a behind the scenes look @ production, accounting and branding etc. These areas
are crucial to operating a successful brand!
— Theres a few words of inspiration by the Screen printer for The Hundreds clothing in the video! Very cool…TH fwiw, is SWEET btw. 🙂
Any future brand owners will enjoy what he has to say.
PRIMITIVE SPRING 2011 “Beyond the BLVD”