If you are like me, LRG circa 2002 was how you were introduced to “streetwear” in the making.
“Back then” the internet was starting to boom, and sub-cultures were becomming more & more
predominant. Its no secret that fashion and entertainment go hand in hand when touching
the topic on self/social expression. Its an idea and a belief among an entire spectrum of an age group,
and manifests within, feeding on the energy of Pioneer brands/owners such as Lifted Research Group.
LRG brand is nothing less than a groundbreaker to much of what we see today when we compare different
brands marketing/design, trends and especially the relationship with media/artists and their audience.
I honestly get excited when I hear of new things from LRG! Makes me feel like im in highschool again. 🙂
Feast your eyes on the Summer 2011 looks, check them out!